and a section specifically dedicated to roasters focused on private label – Custom Coffee Industry

TriestEspresso Expo 2026 introduces a new section entirely dedicated to professional coffee machines and grinders for home use for the expert consumer segment.

This choice is not a simple expansion of the offering: it represents a new strategic reason why manufacturers of espresso machines and professional grinders will choose to attend as exhibitors, often with even greater interest than in the traditional professional segment.

The European home and prosumer (Professional Consumer) market is growing rapidly, demand is increasing, and sales channels are multiplying. For manufacturers, it is therefore essential to have a B2B meeting place where they can connect with specialized distributors, importers, retail chains, and e-commerce operators looking for new home lines to include in their assortments.

With this new section, TriestEspresso Expo evolves:

it is no longer just a trade fair for professional machines and coffee grinders for cafés,

but the ideal platform to launch or strengthen “home and prosumer” product lines

in a fully business-oriented environment.

For many brands, this becomes the perfect opportunity to showcase their compact, design-oriented, technical, and premium solutions to buyers who are actively seeking exactly this type of product.

For each target visitor type in the Home & Expert Consumer section, we indicate how likely they are to attend the trade fair to evaluate products and establish distribution relationships:

• Specialized distributors (coffee equipment) — Interest: high

Importers/wholesalers with HoReCa, service, and spare parts networks. Ideal for technical prosumer product lines.

• Roasters / specialty roasters — Interest: high-medium. They sell online and in-store; they are looking for machine + coffee bundles to build customer loyalty.

• “Home Barista” retailers / specialized e-retailers — Interest: high

A natural channel for the expert consumer segment and grinders.

• Consumer electronics / home-appliance chains — Interest: medium-high.

Excellent reach for entry-level and mass-market products; for premium expert consumer products, training and after-sales support are required.

• High-end retail (kitchen stores, design shops) — Interest: medium-high for design-oriented and premium products.

• Service, technical support, spare parts providers — Interest: high.

Fondamentali per garanzie, ricambi e supporto post-vendita.

• Importers / general distributors — Interest: high,

they have access to national retail and local networks; excellent for launching new brands.

• Barista schools, trade press, influencers — Interest: medium, excellent for training, awareness, and PR.

• Targeted invitations to specialized distributors, importers, home-appliance chains, and top e-retailers.

• B2B matchmaking: pre-scheduled one-to-one meetings per manufacturer (30–40 min).

• Demo / training area: space for product demonstrations, short courses for retail staff, and live demos for buyers.

• Media & influencer support: scheduling sessions with barista schools and food/coffee tech influencers.

• New B2B clients
• Buyers interested in private label, not casual visitors.
• A clearly signposted area that immediately identifies companies offering third-party manufacturing services.
• Ability to present the full range: whole beans, ground coffee, capsules, pods, latte art, ready-to-drink, specialty.
• Workshops, talks, presentations.
• Dialogue with packaging and machinery suppliers, as they often work in partnership.
• A professional, focused environment.

Structured networking: matchmaking, scheduled meetings, buyer lounge.

• Foreign roasters — What they are looking for: outsourcing / white-label production processes (e.g., micro-roasters that do not have the production capacity for certain markets).

• Supermarkets and retail chains (GDO) — What they are looking for: competitive pricing, shelf-impact packaging, high volumes, and supply continuity.

Priorities: low MOQs for testing + scalability, shelf life, certifications (organic, origin), and cost control.

• Coffee shop chains / bar franchises / food service — What they are looking for: exclusive blends or replicable recipes, barista training, co-branding, and marketing support.

Priorities: consistent quality, product training, packaging for in-store consumption or over-the-counter retail.

• Hospitality and accommodation facilities — What they are looking for: guest formats (single-serve, capsules, sticks), alignment with the hotel’s brand image, regular deliveries.

Priorities: just-in-time deliveries, branded packaging, and formats for room service.

• Vending companies and vending machine operators — What they are looking for: specific formats (pods/capsules), taste consistency across different machines, and widespread logistics.

Priorities: machine compatibility, durability, and pricing for large volumes.

• E-commerce — What they are looking for: products suitable for shipping, attractive packaging, and the possibility of small batches and monthly variants.

Priorities: flexibility in batch sizes, graphic customization, and logistics support for fulfillment.

• Companies (corporate gifting / merchandising) — What they are looking for: customized gift packaging, medium-small volumes, premium solutions for events or corporate gifts.

Priorities: custom packaging, fast turnaround times, and added services (cards, gift boxes).

• Distributors and importers — What they are looking for: products for resale in foreign markets, export documentation, and wholesale pricing.

Priorities: traceability, certifications required by the target market, and clear commercial terms.

Negozi specializzati e micro-brand, Cosa cercano: linee limited edition, monorigine o specialty, collaborazione per storytelling del prodotto. Priorità: qualità e narrazione (lotto, profilo di tostatura), MOQ bassi, supporto promozionale.

Start-up food & beverage e nuovi brand Cosa cercano: partner “full serviceˮ (ricetta → packaging → logistica) e budget contenuto per partire. Priorità: assistenza product development, prezzi trasparenti e produzione in piccoli lotti.

Aziende vending e distributori automatici Cosa cercano: formati specifici (cialde/capsule), stabilità nel gusto sotto macchine diverse, logistica capillare. Priorità: compatibilità con macchine, durabilità e prezzi per grandi volumi

• Targeted invitations to all target categories. B2B matchmaking program: pre-scheduled one-to-one meetings per manufacturer (20–30 min). Targeted promotion in strategic foreign markets.
• (DACH, MENA, Central and Eastern Europe, and Northern Europe), dedicated newsletter, local PR).
• Cupping program with publicly visible schedules and online booking.
• Media support – Articles in specialized magazines and portals (roasting, packaging, food service, retail).

To meet the growing need for companies to contain costs without sacrificing quality, the 2026 edition offers two exhibition formats:

Traditional free exhibition space

For companies wishing to independently set up their own stand, with maximum visibility and customization.

“Custom ready” exhibition area

New pre-built modular spaces with customizable graphics, designed for specific sectors such as roasters, coffee machines, equipment, and green coffee.

• A more agile, cost-effective, and sustainable formula for exhibitors, also from an environmental perspective: it reduces custom stand builds, marketing and administrative workload, transportation, and waste.

Ready-to-use stands designed to reduce costs and operational complexity without sacrificing brand identity, with customizable graphics on all main surfaces.

Our team is available to support you in choosing the best option.